Privacy Policy

Introduction

David Smith Associates ( “we”, “us” or “our”) is a privacy conscious organization. We

respect your privacy and are committed to protecting your personal data in accordance

with the Data Protection Act (DPA) and the General Data Protection Regulations

(GDPR). The following privacy statement explains how we protect your information

gathered via this website, your privacy rights and how the law protects you.

The purpose of this privacy statement is to inform you of how we collect, process,

share and store your personal data securely. We process personal data for several

purposes and the means of collection, lawful basis of processing, use, disclosure and

retention periods for each purpose may differ.

If you choose to register or submit information to this website, you agree to the use of

such data in accordance with this privacy statement. Please note that this site contains

links to other sites, and we are not responsible for the privacy of these other sites. We

would recommend that users read the privacy statements on any other sites visited.

David Smith Associates, 8 Duncan Close, Moulton Park, Northampton, NN3 6WL is

the data controller of our website. If you have any questions regarding this privacy

statement or do not feel that your concerns have been addressed, including any

requests to exercise your legal rights please direct your questions to us using

the Contact Us link.

Information collection

Personal data means any information about an individual from which that person can

be identified, either directly or in combination with other personal data that we may

hold. This may include information such as name, address, email address and

telephone numbers. We may also hold technical data about you such as IP address,

browser, location and other technology on the devices you use to access our website,

services or Contact Us link.

Our online system require the use of cookies in order to function correctly, by using

this online system you agree to the use of cookies. For more information regarding

cookies please see allaboutcookies.org.

To ensure that our website is well managed, we or our service provider may track

information on our systems and collect technical data about you such as your domain,

device or browser type. This information is reported to our webmasters who use the

information to analyse the number of visitors to different areas of the site to make sure

that our website is serving as a useful and effective information source.

Professional data we may hold about you includes information collected in order to

provide services for you, and marketing data will include information about your

preferences in receiving marketing from us and our third parties.

Your personal data may be given to us through the website, in person, filling in forms,

or by telephone, email, post or SMS. You may volunteer personal data to us in order

to use our services, submit an enquiry or request information to be sent to you.

Where we need to collect personal data by law, or under the terms of a contract we

have with you and you fail to provide that information when requested, we may not be

able to perform the contract. In this case, we may have to cancel a service you have

with us but you will be notified if this is the case.

We do not seek sensitive information (e.g., data relating to race or ethnic origin,

religious beliefs, criminal record, physical or mental health, or sexual orientation) from

you. We will, where necessary, obtain your explicit consent to collect and use such

information.

Information use

We will only use your personal data for the purpose it was given. It may be used by us

or our third parties to provide services within administration, sales and marketing or

the management of the website.

The types of personal data we may hold about you can be identity, contact, technical,

professional or marketing and the lawful basis we rely on to use your personal data

can be contract, legal obligation, legitimate interests and consent. We may process

your personal data for more than one lawful basis depending on specific purpose for

which we are using your data.

We will only use your personal data for the purposes for which we collected it, unless

we reasonably consider that we need to use it for another reason and that reason is

compatible with the original purpose.

Your personal data will only be used for the following purposes, including the lawful

basis we rely on for using your personal data:

To provide our professional services to you –

Necessary to perform a contract with you.

To respond to your enquiry –

This may be on the website, at our offices, by telephone, email, post or SMS.

Necessary to perform a contract with you or

Necessary for legitimate interests (prior to entering a contract)

To recommend services that may be of interest –

Necessary for legitimate interests (to develop our services)

To administer and protect our website –

Necessary for legitimate interests (to provide IT services and network security)

Necessary to comply with a legal obligation

To improve customer relationships –

To improve the website, our services, marketing and customer relationships

Necessary for legitimate interests (to define customer type, to keep website updated)

Call recording:-

All calls may be recorded for training and quality assurance purposes.

Marketing

We will ensure that our marketing activities comply with applicable law, and implement

procedures to obtain necessary consents before sending you emails containing

information about services offered by David Smith Associates. You may at any time

request that we discontinue sending you such materials.

We will provide you with services and offers that may be of interest to you if you have

agreed to receive marketing communications from us. We do not share your contact

details and other personal data with other companies for marketing purposes, unless

we have obtained your consent to do so.

You can withdraw consent at any time where we are relying on consent to process

your personal data. However, this will not affect the lawfulness of any processing

carried out before you withdraw your consent. If you withdraw your consent, we may

not be able to provide certain products or services to you. We will advise you if this is

the case at the time you withdraw your consent.

You can choose not to receive marketing communications from us at any time by

sending an email to northampton@dsagroup.co.uk or calling the office on 01604

782620.

Disclosure of information to third parties

Although we may provide your personal data to service providers that handle

information on our behalf, we will usually not share the information with third parties

for secondary or unrelated purposes unless otherwise disclosed at the point of

collection.

We require all third parties to respect the security of your personal data and to treat it

in accordance with the law. We do not allow our third-party service providers to use

your personal data for their own purposes and only permit them to process your

personal data for specified purposes and in accordance with our instructions.

Information security

We have in place reasonable commercial standards of technology and operational

security to protect all information provided by you from loss, misuse, alteration or

destruction. We have put in place procedures to deal with any suspected personal data

breach and will notify you and any applicable regulator of a breach where we are legally

required to do so.

Information retention

We will only retain your personal data for as long as necessary to fulfil the purposes

for which it was collected, including for the purposes of satisfying any legal, accounting,

or reporting requirements in order to comply with the law.

Your legal rights

Under data protection laws, you have rights in relation to your personal data, including

the right to unsubscribe at any time:

The right to be informed

You have the right to be informed about the collection and use of your personal data.

The right of access

You have the right to request access to the personal data we hold about you and

personal data that is retained when you register with our website.

The right to rectification

You have the right to request the correction of any inaccuracies the personal data we

hold may contain, or update/complete your personal data if it is incomplete.

The right to erasure

You have the right to request erasure of your personal data. This enables you to ask

us to delete or remove personal data where there is no good reason for us to continue

to process it. However, we may not always be able to comply with your request of

erasure for specific legal reasons which will be notified to you, if applicable, at the time

of your request.

The right to restrict processing

You have the right to request the restriction or suppression of your personal data. This

is not an absolute right and only applies in certain circumstances. When processing is

restricted, we are permitted to store the personal data, but not use it.

The right to data portability

You have the right to obtain and reuse your personal data for your own purposes

across different services. It allows you to move, copy or transfer personal data easily

from one IT environment to another in a safe and secure way, without affecting its

usability. The right only applies to information which you initially provided for us to use.

The right to object

You have the right to object to processing based on legitimate interests if you feel it

impacts your fundamental rights. You also have the right to object to your personal

data being used for direct marketing or for purposes of scientific/historical research

and statistics.

Rights in relation to automated decision making and profiling

You have rights in relation to automated individual decision-making (making a decision

solely by automated means without any human involvement) and profiling (automated

processing of personal data to evaluate certain things about an individual).

Changes to our privacy policy

David Smith Associates reserves the right to modify or amend this privacy statement

at any time and for any reason. Nothing contained herein creates or is intended to

create a contract or agreement between David smith Associates and any user visiting

the website or providing identifying information of any kind. Any changes to the privacy

policy will be published on our website.

Children's privacy protection

David Smith Associates understands the importance of protecting children's privacy in

the interactive online world. The website covered by this privacy policy is not designed

for or intentionally targeted at children 13 years of age or younger. It is not our policy

to intentionally collect or maintain information about anyone under the age of 13.

Contact information

If you have any questions, comments, requests or concerns regarding your privacy

while using this website, please direct them to webmaster services using the Contact

Us link.